While Which? is not afraid to be critical of companies when needed, we are equally eager to celebrate and publicly recognise excellent products and services available to UK consumers.
As such, our endorsement schemes allow companies with the very best products and services to use a unique Best Buy and Recommended Provider icon in their marketing and promotions. In addition, winners of our annual Which? awards are given an awards icon which they can use to celebrate their achievement.
You can read more about our endorsement schemes in the following pages.
